How to bring that to life in an interesting way? Why, pimp the cover up with augmented reality.
I'm looking forward to seeing the video, because I was really excited by augmented reality a while ago. And 95 per cent of stuff from the last six months has been rubbish. There's only been a few examples of it being creatively interesting or of monetising it well.
With lots of people (like Katy for instance) talking about the relationships between web and print, this seems quite timely (as does the subject of the book, by the way).
There's been lots written about the digital future of books and on-demand publishing by people much cleverer than me. But I like the idea that you could use augmented reality on the shelves at Waterstones. Maybe even embed the film preview or bring the protagonists to life by pointing your book camera at a display computer.
And that kind of thing.